Telemarketing, marketing wherein gross sales folks call potential prospects by cellphone, is the second most typical direct advertising method in the United States. The next technology must higher compete with the brand new retail actuality: online shopping choices like diminished the novelty of HSN and QVC. In an effort to variety and expand its services, HSN also examined a video-on-demand service by means of Waterbury, Connecticut’s Sammons Communication cable television system early in 1994. QVC just made a deal to buy its biggest rival, the Home Shopping Community. Community advertising and marketing is predominantly a “specialty products” business: The products we promote most frequently tend to not be the type…